Hi, I’m Lara

I’m a copywriter and strategist with a passion for advertising. After building my foundation in a highly regulated environment, I’m back and ready to bring that discipline, creativity, and strategic sharpness to the consumer space.

I took a deliberate career break that gave me the space to grow. I’m coming back with sharper instincts, a broader perspective on human behavior, and a renewed fire for the work.

What I Do

Whether I’m crafting a campaign concept or a single line of copy, I always start with the same question: what does this person actually care about? From there, I find the insight that makes a brand feel human and a message feel inevitable.

My background spans both writing and strategy — which means I can create alongside creative teams and think through brand positioning with the same fluency. I’m comfortable working across channels, from traditional campaigns to digital and social, and I thrive in collaborative environments.

What I Bring

My BS in Communication from Boston University gave me the foundation for the creative process. Working in a highly-regulated, detail-driven environment gave me the collaborative experience. My time freelancing gave me the discipline. And a genuine love for brands and culture gives me the edge.

I bring strong skills in audience insight, messaging strategy, campaign concepting, and long- and short-form writing. I’m as comfortable thinking at the big-picture strategy level as I am sweating the details of a tagline.

Beyond the Brief

When I’m not writing, I’m knitting, traveling, or hosting dinner parties that bring all my favorite people around one table. All of which feed my curiosity about people, which, ultimately, makes for better storytelling and stronger ideas.

Let’s make something great together.