NERF

bigger Badder Hyper

Nerf’s new line of blasters aren’t your little brother’s toys—this is bigger, badder, Hyper.

Created at Boston University’s student-run agency AdLab for Hasbro.

Won student awards for Best Teamwork, Problem Solving and Client Relationship.

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Copywriters: Lara Olsen + Jeturi Brown

Art Directors: Sydney Deng + Sophia Flissler