
NERF
bigger Badder Hyper
Nerf’s new line of blasters aren’t your little brother’s toys—this is bigger, badder, Hyper.
Created at Boston University’s student-run agency AdLab for Hasbro.
Won student awards for Best Teamwork, Problem Solving and Client Relationship.
Copywriters: Lara Olsen + Jeturi Brown
Art Directors: Sydney Deng + Sophia Flissler